Austin / Chicago / Washington, D.C.
Spring 2021 / More Details Coming Soon

Destination: PersoniFest

Welcome to the PersoniFest Speaker Portal!

Thank you again for your participation in our upcoming event. We can’t wait to experience the beautiful city of Colorado Springs with the PersoniFam this April! Below you’ll find some important information and key dates to take note of. If you have any questions about speaker requirements or the information below, please email Megan Lopez (

Important Information

All presentations will need to follow our PersoniFest PowerPoint template, which can be downloaded right here from inside the portal. To ensure consistency and prevent technical difficulties onsite, you will need to upload your presentation (PPT files only, please!) to the speaker portal by Friday, March 20th for review. I will review presentations between March 23rd- March 26th and will notify all speakers of any changes no later than Friday, March 27th.

All presentations will be locked in and considered FINAL on Wednesday, April 1st. All presentations* will be loaded onto laptops in advance of the event and a laptop will be set up for you when you arrive to present your session.

*Some training sessions may be an exception to this rule and will be discussed with individual speakers.

While you’re here, please review and update your speaker profile. Some of this information will appear in the PersoniFest mobile app, but your contact information will NOT be shared.

Questions? Shoot me an email!

Your Checklist!

Confirm Participation 2/21
Download the PPT Template 3/01
Review & Update Speaker Profile 3/01
Register for Conference 3/01
Book Your Room 3/15
Upload Presentation 3/20
Final presentation locked in! 4/01
Welcome to the show! 4/05

HighRoad Solution

Ashburn,  VA 
United States

Welcome to HighRoad Solutions - it's great to "meet" you!

Realizing technology is ever-changing, particularly in martech, HighRoad Solutions is rooted in the philosophy that it’s not just about the product. It’s about ensuring each person behind the product is invested and equipped with the knowledge and data to maximize the use of their selected martech stack.

Associations now need the right blend of tools in place to not only engage and retain membership, but to grow their membership as well. That’s where HighRoad comes in.

With a through tried-and-true methodology, we provide associations with:

  • The right digital marketing platforms to support their goals
  • Connectivity between marketing platforms and Personify
  • The digital expertise to help them maximize their martech stacks

After a thorough audit of the competitive digital marketing landscape, we’ve identified mainstream tools that specifically address associations’ needs and objectives—Adestra for email automation to retain and engage members, and SharpSpring for marketing automation to acquire new members.

Here's a personal welcome from Larissa Bateman, Account Executive at HighRoad Solutions!

Personifest 2020 Virtual Booth.



 Show Specials

  • Sales teams center their activities around the mantra of  "Always Be Closing", but did you know that Marketers have a similar philosophy? Sure, communications is a key function of marketing, but conversions are literally where the real money is at!

    Ron McGrath, CEO of HighRoad Solutions will present a session at 2:30p Central to share how having the right data elements connected to and used with the right marketing technology stack helps an association marketer influence conversions and ultimately revenue.

 Press Releases

  • Here are a few helpful files to help you get an understanding of how we work with associations to build membership engagment and grow revenue. We are known for our longtime partnership with Personify and the deep level to which we can integrate any digital marketing platform with the Personify product. Check out some of our documentation and reach out to us if you have questions!

    The HighRoad Value - Download PDF

    How We Integrate with Personify - Download PDF

    Email Automation - Download PDF

    Marketing Automation - Download PDF